A perfect sales tool CRM platform to grow the B2B sales – anytime, anywhere by using Google Extension
Introduction
The client was looking to automate an existing manual lead generation process using the LinkedIn platform. “WaLead” reached out to DEVtrust to build a highly automated SAAS CRM application engineered to boost B2B sales.
Challenges
At a glance
Here are the challenges we encountered during the application’s development phase
1
Manual Process
Salespersons had to search LinkedIn, save the leads and fill in the details manually. The follow-up procedure for the leads was manual because of which there were high chances of missing a lead.
2
Excessive Efforts
Users had to upload the content on LinkedIn manually which led to time and efforts related overheads.
3
Inefficient Lead Management
The leads curated by the team members were placed on a single excel sheet causing multiple issues including duplicate entries and data mismanagement.
Solutions Blueprint
DEVtrust implemented several innovative solutions to address these challenges
Chrome Extension
Developed a Google Chrome extension that activates an "Add to WaLead" button.
A click on this button pulls the LinkedIn Profile data into the WaLead CRM that
simplifies lead management on the LinkedIn platform.
Personalized Pipelines
A custom Kanban board to manage the "Lead Pipelines" which are customizable
as per the User's Choice.
Sales Made Easy
Drag and Drop feature to manage both Leads as well the Pipelines
independently.
+1.2M B2B Verified Leads
Lead Finder to filter the Leads using various heads like Job Title,
Company Name, Company Size etc.
Smooth Payment Processing
Stripe ACH for payments based on the membership level which in turn
depends on the number of users.
Simplified Management
Super Admin to manage all the Users, their Subscriptions, the Workspaces
and Tutorial Videos.
Impacts
& Achievements
The Chrome extension streamlined LinkedIn lead management by reducing data redundancy and enhancing collaboration across teams. Customizable pipelines and improved data accessibility significantly boosted user productivity and sales efficiency.
Reduced data redundancy
60%
Improved data accessibility within organizational workspaces
50%
Boosted collaboration efficiency
60%
Custom Kanban board with drag-and-drop boosted user satisfaction
40%
The Walead’s user-friendly interface
Save hours of work by automating everyday tasks
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