In general, visitors leave a website after ten to fifteen seconds. Users are likely to uninstall an app after just a day. As you see the disheartening statistics, you probably ask yourself: Why? UI/UX design (user interface/user experience design) is among the reasons why websites and apps fail to engage users. UI/UX represent a critical aspect of a business, with the ability to make or break its success.
UI/UX is undervalued by many businesses, resulting in a decline in user engagement and website traffic. This should not be the case for your business. Let’s take a look at why good UX/UI matters for your business:
1. User experience and user interface lead to increased loyalty among consumers
Your website or application will lose clients due to a bad UI/UX. This will make it impossible for your customers to stay with you. Furthermore, a user-friendly interface keeps clients happy and enticed. Furthermore, it improves the return on investment (ROI) of the venture. A great user experience and interface are therefore so crucial.
2. Engage users through UI/UX
Microsoft reported in Time magazine that the average human can focus for only 8 seconds at a time. In other words, clients are able to access your site/application within 8 seconds. Once they click away, they’re gone.
UI/UX is the only factor that determines whether clients will explore your website or use your portable application. These clients might stay for a few minutes or even hours if they like the UI/UX and find the information they are looking for. It is therefore important for businesses to emphasize how helpful data and a targeted approach can benefit customers.
3. Great UI/UX enhances your image reputation
It is the first impression that lasts. 75% of clients base their purchasing decisions on colour? If the colour of your application is not compelling, most Web clients will not open it.
Thus, you should be cautious when developing the client experience of your application/website. You must analyze what your clients like and dislike in order to plan a client experience that meets their needs.
As a result, you will be able to avoid making some basic UI/UX mistakes, and it will help keep you on your toes. For those who are startups, this is incredibly helpful. You will be able to establish a brand’s market recognition with a flawless and intelligent UI/UX.
4. An excellent UI/UX attracts more traffic
Similar products and services can be found on the market in abundance. A user interface/user experience may be the most important factor in this process.
A user interface and user experience must be exceptional for customers to remain loyal. Sites and applications with the best interfaces will allow their users to explore the yet undefined objectives, which will then turn them into powerful customers assuming the interface is highly advanced and the user experience is excellent. UI/UX Engineers and Designers have the responsibility of ensuring the best UX/UI for any site/application.
How do UX/UI designs work?
It is common to use UX and UI together, but they do not have the same purpose. Through the whole lifecycle of an application, UI and UX encompass the entire user experience.
Just think of any web or mobile app that you’ve used recently. You may have noticed these two aspects:
User Interface(UI): The graphical user interface (UI) is the layout of the application. Users interact with a user interface by touching buttons, printing text, viewing images, sliding sliders, entering text, and using other tools. All micro-interactions are considered, including layout, transition, and interface animation. The design must include any visual elements or interactions, as well as animation.
User Experience (UX): How users interact with an app determines how they perceive it. How do you feel about the experience? Is it intuitive and fluid, or does it feel clunky and confusing? Is it easy to navigate? In your experience interacting with the app, do you feel like you accomplish the tasks efficiently or does it feel as if you’re struggling?
The user experience largely depends on how easy or difficult it is to interact with the UI elements that the designers have created.
How do UX and UI differ?
UX design comprises the aesthetic elements with which people interact with products, such as buttons, icons, menu bars, typography, and colours. UX is defined as the way in which a user interacts with a product. This focuses on the ease and speed of use of the product, the process efficiency and how well the user journey is executed.
To sum up:
- An intuitive, aesthetically pleasing, and interactive user interface is the goal of UI design. UX design is concerned with identifying and solving user problems.
- First, a product’s UX design should be considered, followed by its UI. Designers of UX sketch the skeleton of the user journey, while designers of UI complete it with interactive and visual components.
- User interfaces are specific to digital products and experiences. The concept of UX can be applied to any product, service, or experience.
An effective UI/UX plan consists of the following components:
- The Data Architecture
As part of data architecture, the data structure for a site or application is designed so that the business requirements are met. Regardless of the software clients use, it is the major task of the IA to make sure they have a straightforward path to take. Basically, it’s about selecting the best stages and mixes to provide the best menu for the route.
- Collaborative design
The collaborative design process involves putting together a plan that clients can relate to the product and other uses. These elements of communication include style, shading, textual style, symbols, pictures, sound, space, illustrations, etc.
Easy usability can also refer to ease of use. The information clients need must be easily accessible on the webpage or via the application. If the application/site is easy to navigate then there is always leverage to notice the errors.
- Designing wireframes
Wireframes allow us to test the elements, look, and ease of use of an application before it is developed. It is possible to determine whether the application is useful and whether it meets the specified needs by taking this approach.
An application’s or a site’s visual design is an expression of the organization’s image. Making a visual plan is essential for UI planning because it can influence clients’ behaviour. There is more to Visual Design than just choosing the right images, colours, and text styles, because how the application is presented directly impacts its client’s communication.
Your business will be significantly affected by a good UI/UX without a doubt. This technique can boost your productivity by gaining more users to your website or app, keeping them there for longer periods of time, and persuading them to buy your products. For this reason, UI/UX design is vital for business growth.
As a final note:
- Consider this: Would I be satisfied with the User Experience if someone else created it for me?
- Keep your website simple and concise; don’t overload it with too many elements.
- User needs should come first, not your desires.
- Make sure your customers are not confused.
- When designing, colour patterns and human behavior should also be considered.
In the end, excellent UX/UI design starts with knowing your audience.